PreVue Formal and Bridal E-mail Marketing:
I led the managerial team at PreVue to gather e-mail addresses and develop a strategic e-mail marketing tactic. I put together monthly newsletter, e-mails updating customers of upcoming trunk shows, sales and information. Every e-mail sent out received a higher than industry average open rate. The store received direct results from these e-mail campaigns. After sending out a pageant gown e-mail, PreVue received a phone call within five minutes of delivery and two additional phone calls that evening. Each customer scheduled a pageant appointment.